If you have heard that the smartphone and business networking apps like LinkedIn have rendered the business card a relic of the past, you’re not entirely wrong. The problem is that most people settle for the cookie-cutter 2-inch by 3.5-inch cardstock that is more likely to end up buried in a desk drawer or in a garbage than to spark a future business relationship. However, the business card is not entirely dead—it’s just time to be more creative and find ways to make your card stand out among the crowd.
The Feel
One of the quickest ways to get your card noticed in the world of cards that all look the same is to change the way your card feels. There are simple ways to do it—for example, by bumping up the cardstock to a slightly thicker level—or more custom options. You can size up slightly so your card stands out in a stack of cards from your next networking event, guaranteeing the recipient will notice it again. You may also choose to change the shape entirely, foregoing the traditional rectangle for something that reflects your brand or personality.
The Print
The way you print can also change the way your business card looks and feels. Letterpress printing actually imprints the text and images into the cardstock, giving your cards an almost 3D quality. It’s the kind of printed material that leaves an impression, which is exactly the purpose of having business cards in the first place. In a world where everyone is trying to stay ahead with the next thing, going with a classic and time-honored printing technique can make you stand out even more.
The Technology
Since the world isn’t getting any less technology-focused in the coming years, a printed business card should incorporate digital ways to stay in touch. Add a QR code or a short bit.ly link that takes people to a 30-second video about you, or a quick link to connect on places like LinkedIn. These allow your contact to choose the way they prefer to stay in touch. You could even create a digital version of your business card to share from your phone with direct links to your videos and social networking sites; giving a unique physical card and sharing a digital version creates redundancy that can help a person remember you later.
The Mandate Press offers customizable letterpress business cards for any individual or organization. If a fully customizable option isn’t in your budget, choose from a wide range of templates that still give you a customized feel but fit better in your price range. We can ship anywhere in the U.S., so check out our website and start customizing your cards today.