Printing is one of the things that many businesses take for granted, but the right printing can make any job go from mediocre to incredible in an instant. Letterpress printing is one of the oldest printing techniques around, and it’s seen a resurgence lately as more people realize the amazing things you can do to take basic print jobs to the next level. Here are a few ways you can impress your boss the next time you need to create printed materials that will wow your customers.
What is Letterpress?
If you’re not a printing expert, you may not know what letterpress is and how it’s different from other print methods. Most printing methods put ink or toner on a flat surface of the paper. Letterpress, by contrast, presses an image and type into the paper so it leaves an impression on the page that you can actually feel. It can sometimes be hard to describe with words, but when you feel a piece of letterpress-printed material, you immediately feel the quality difference.
Impressing Your Boss
Here are three things you can suggest for your next printing project that are sure to impress your boss.
- Get custom printed business cards: these cards not only look amazing, the difference between this and a traditional business card is something your customers can feel. In an age when there’s a debate about whether business cards are even worthwhile anymore, if you’re going to spend money on them, it might as well be something that people are likely to keep (perhaps just because they can feel the quality of the print)
- Add specialized designs to event invites: from gold foil accents in the lettering or around the edges to holographic designs, there is so much you can do with printed invitations for an event. If your company hosts events or is planning something in the future, don’t waste money on an invite that people will ignore. Choose letterpress to make it stand out and increase your attendance.
- Sales materials or packaging with unique accents: packaging is everything when it comes to selling a product or company and showcasing what you can do. If you have run-of-the-mill folders or you’re stuffing your products into something you picked up at the local office supply store, there is little opportunity for you to stand out among the crowd. Letterpress printing can use techniques like varnish and copper foil to create a sleek folder for your sales materials, or print your name on custom packaging that will delight your customers when they open your box.
To see more ideas of how letterpress can transform your printed materials, check out The Mandate Press and contact us for a custom quote.